Privacy Policy | Fairway Business Brokers

Fairway Business Brokers (“Fairway,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit fairwaybb.com (the “Site”), respond to our advertisements (including Facebook and Instagram lead forms), or otherwise contact us, and how we use and protect that information.

1. Information We Collect

Information you provide to us, including:

Contact details such as your name, email address, phone number, and location.
Information you submit through our contact form, our “Work With Us” business valuation portal, or an advertising lead form, such as your business name, industry, revenue, cash flow, and your goals for buying or selling a business.
Account information if you create an account, such as your name, email address, and password (stored in encrypted form).
Documents you choose to upload, such as bank statements, tax returns, and articles of organization, for the purpose of a business valuation.
Any other information you share with us by phone, email, or messaging.

Information collected automatically, including:

Device and usage data such as IP address, browser type, pages viewed, referring website, and the date and time of your visit.
Information collected through cookies, pixels, and similar technologies, as described in Section 4.

Information from third parties, including:

Information you submit through lead forms on Meta platforms (Facebook and Instagram), which Meta shares with us when you choose to submit the form.
Publicly available business information and information from business-listing sources.

2. How We Use Your Information

To respond to your inquiries and contact you about buying, selling, or valuing a business.
To prepare business valuations and provide our brokerage and advisory services.
To create and manage your account and the Work With Us portal.
To send you information about our services, listings, and market insights. You may opt out at any time.
To measure and improve the performance of our Site and our advertising.
To protect the security of our Site, prevent fraud, and comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We may share information only in these circumstances:

Service providers who help us operate our business, such as website hosting, cloud storage, email delivery, and analytics providers. They may use your information only to perform services for us.
Advertising partners, such as Meta, to measure ad performance and show relevant ads, as described in Section 4.
Transaction parties, with your permission, such as prospective buyers or sellers, attorneys, accountants, or lenders involved in a transaction. Confidential business information is shared only under appropriate confidentiality arrangements.
Legal requirements, when required by law, subpoena, or to protect our rights, property, or safety or that of others.
Business transfers, in connection with a merger, acquisition, or sale of all or part of our business.

4. Cookies, Meta Pixel, and Advertising

Our Site uses cookies and similar technologies, including the Meta Pixel, which collects information about your visits to our Site (such as pages viewed) and shares it with Meta Platforms, Inc. This helps us measure the effectiveness of our ads and show ads to people who may be interested in our services on Facebook, Instagram, and other platforms. Meta’s use of this information is governed by the Meta Privacy Policy.

You can control how Meta uses your information for ads through your Facebook Ad Preferences, and you can block or delete cookies through your browser settings. You can also opt out of interest-based advertising from participating companies at optout.aboutads.info. Disabling cookies may affect how parts of our Site work.

5. Lead Forms on Facebook and Instagram

When you submit a lead form in one of our ads on Facebook or Instagram, the information you provide (for example, your name, email, phone number, and answers to form questions) is shared with Fairway Business Brokers. We use it only to contact you about the service you requested and as described in this Privacy Policy. Meta also processes that information under its own privacy policy.

6. Data Retention

We keep personal information for as long as needed to provide our services, maintain business records, and meet legal, tax, and regulatory requirements. When information is no longer needed, we delete it or make it anonymous.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted password storage and private, access-controlled storage for uploaded documents. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your Choices and Rights

You may request access to, correction of, or deletion of the personal information we hold about you.
You may opt out of marketing emails by using the unsubscribe link or contacting us.
You may opt out of marketing calls or texts by telling us or replying STOP to a text message.

Depending on where you live, you may have additional rights under applicable state law. To make a request, contact us using the details below. We will respond within the time required by law and may need to verify your identity.

9. Children’s Privacy

Our Site and services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children.

10. Third-Party Links

Our Site may link to third-party websites, including business-listing sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

12. Contact Us

Fairway Business Brokers
Brokers based in Omaha, Nebraska & Boca Raton, Florida
Email: [email protected]
Phone: 402-657-5745